How Vowberry started

Wedding invitations have quietly split in two. Many couples still print a small run for the people closest to them, and send everything else as a link or an image on their phone. Fewer printed cards, more digital ones.

The trouble is what usually ends up on the digital side: an image put together in a few minutes, sent once and forgotten. Yet that image is still the thing that asks someone to come to one of the most important days of your life.

An invitation can be made quickly. The day it announces is not quickly forgotten.

My family has worked in the invitation business for 30 years. I have spent many years building digital products, most recently on the marketing and growth side. Having seen both worlds up close, the gap was hard to miss.

You used to walk into a print shop, describe the invitation you had in mind, and the printer would come back with a draft. Vowberry is that process, online. You choose the colors, add your own words, describe the style you want and look at the drafts. If one is not right, you try another version or another theme. A few minutes later you have an invitation ready to share, and if you want, a wedding website to go with it: RSVPs, a map, your story.

Speed and care can live in the same place. A template is a good place to start, but it should not have the last word. Printed invitations are not going away; they are just traveling in smaller numbers. A digital invitation can be made with the same care as a printed one.

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I build Vowberry on my own, and I am always happy to hear your questions, ideas and feedback at hello@vowberry.com.

Yücel F. Şahan